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EATINGWELL.COM MEDIA KIT

Visitor Demographics

Sex
Female:  90%
Male: 10%

Income
Median income $60,460

Online Shopping
93% are the primary
household decision makers

Age
Median age: 45.9

Residence
Own home: 79%

Education
College graduate: 64%
Postgraduate: 17%

Subscribe to EATINGWELLMagazine:  25%

*Source: May 2011 EATINGWELL.com Online Survey