EATINGWELL MAGAZINE MEDIA KIT
Circulation
Steady Growth—in All the Right Places
EATINGWELL has built a core audience of loyal subscribers and faithful newsstand buyers who are passionate about good food, creative cooking, nutritional health and vitality. The 2012 rate base is 500,000, up from 350,000 in 2011 and 150,000 in 2004. Continued strategic growth is projected with an emphasis on quality sources.
Premium Subscription Pricing,
Premium Readers
- • Strong direct-to-publisher response rates from gift promotion, insert cards, EatingWell.com
subscription acquisition and from partner promotions. - • For subscribers, Publisher’s suggested one-year price is $24.95.
- • No post-expiration copies have been served.
Highly Targeted Single-Copy Sales
- • Single-copy buyers pay $4.99 per copy.
- • Outstanding sales in upscale quality food markets, bookstores and natural-foods stores catering to
nutrition-conscious consumers. - • Full national distribution in Barnes & Noble, Borders and Whole Foods stores. Distribution expanded
in up-market retail chains, including Albertson’s, Shaw’s, Wegmans, Food Lion, Nash Finch, Kroger,
Safeway, Hannaford, Publix and Raley’s. Distribution in mass retailers including Sam's Club, Target
and Walmart.
Guaranteed, Audited Circulation
- Member Audit Bureau of Circulations.