EATINGWELL MAGAZINE MEDIA KIT
Marketing: Integrated
Throughout the year, EATINGWELL provides
advertisers with a carefully crafted selection of customized advertorials, sweepstakes and themed contests appearing both in print and online. Each promotion engages and inspires our readers to actively connect with advertisers' products and services. The additional online exposure—with a presence on every page of eatingwell.com—offers participants the opportunity for unprecedented consumer reach, further extending their brand's message to an engaged, targeted audience.
Shades of Green
Issue: March/April 2011
Ad close: January 7
Materials due: January 14
Appearing in our annual green-themed issue (and of particular relevance to our audience) Shades of Green offers participants a unique public relations opportunity to share their commitment to sustainability with a story affirming their environmental contributions. Whether the gift of clean water, use of biodegradable packaging or natural energy efforts in the field, readers learn about positive brand association through these important strides. A logo, URL and product shot further strengthen brand messaging. An online component accessible at eatingwell.com, identical to the in-book version, offers links to each participant’s website, allowing viewers an opportunity to learn more about individual initiatives.
EATINGWELL Great Grill Giveaway
Issue: May/June 2011
Ad close: March 4
Materials due: March 11
Warmer weather means it’s time for outdoor cooking and from basic grilled chicken with vegetables to tasty salmon kabobs, the possibilities are endless. EATINGWELL’s Great Grill Giveaway, a special promotional page appearing annually, profiles a healthy, seasonal recipe made with participants’ own ingredients. Each advertiser also has added presence with an image, copy, URL and logo. Plus, this popular promotion offers the chance to win a deluxe outdoor grill, the perfect addition to any backyard. This in-book page in our specially-themed Summer Entertaining issue is also extensively promoted online at EatingWell.com.
EATINGWELL Cool Dishes, Hot Nights Giveaway
Issue: July/August 2011
Ad close: May 6
Materials due: May 13
In the heat of summer, why not cool things off with a delicious and healthy meal featuring fresh summer ingredients! How about pesto-topped summer squash or cold artichoke antipasto with prosciutto? And don’t forget to pair your creation with an exceptional wine. The EATINGWELL Cool Dishes, Hot Nights Giveaway profiles a healthy, refreshing recipe prepared with participants’ own ingredients. Each participant is also represented with an image, copy, URL and logo. Promoted on eatingwell.com, readers are invited to enter the Giveaway to win a cool outdoor entertainment cart for storing and chilling beverages.
EATINGWELL Backyard Pizza Giveaway
Issue: July/August 2011
Ad close: May 6
Materials due: May 13
The excitement of making your own customized pizza outdoors—topped with the freshest seasonal ingredients and paired with an exceptional wine—comes to life in our annual Backyard Pizza Giveaway promotion. This special unit features a delicious grill-fired pizza recipe made with participants’ ingredients and also features a product image, copy, URL and logo. For a chance to win a fabulous pizza maker, readers are invited to enter the Giveaway online where the in-book page is duplicated and links take viewers directly to each participating advertiser’s website.
Kids in the Kitchen/Cooking Up Healthy Recipes
Issue: September/October 2011
Ad close: July 8
Materials due: July 15
In partnership with The Association of Junior Leagues’ International “Kids in the Kitchen” initiative to empower youth by educating them about making wise nutrition choices, EATINGWELL offers an exclusive multi-platform marketing opportunity. Our annual in-book section, Kids in the Kitchen/Cooking Up Healthy Recipes, offers kid-friendly recipes, tips, suggestions and guidelines for better nutrition. Its online component offers links to participants’ websites and also features an instructional video. Sampling opportunities, reprints and coupon distribution at nationwide Kids in the Kitchen events support hands-on activities in local communities. EATINGWELL invites select advertising partners to join us in helping teach the importance of good nutrition and a healthy lifestyle through this important, exciting and far-reaching opportunity.
Living Well
Issue: November/December 2011
Ad close: September 9
Materials due: September 16
Reach healthy consumers in a healthy environment with EATINGWELL’s showcase for the best in nutrition, supplements, body care and beauty products. Living Well speaks directly to an audience that strives to enhance individual well-being by choosing products that improve overall health and pamper the body. Participants’ units feature premium product exposure, copy, URL and contact information. Extended online reach duplicates the page—accessible from any eatingwell.com page—and offers links directly to each participant’s website for more information. Timed to coincide with the busiest time of the year, this trusted collection ensures premium exposure for happy and healthy holidays.
EATINGWELL Advertiser Directory
EATINGWELL’s Advertiser Directory is an in-book and online page of advertiser listings that facilitate direct sales leads and encourages prospective consumers to visit advertiser websites. Readers respond by filling out and mailing a business reply card included in each issue that lists all participating advertisers. EATINGWELL compiles responses and forwards lists of leads via e-mail, printed labels or another form as directed by advertisers. The online directory component offers advertisers the opportunity to display up to 30 words of copy, URL and toll-free number.