EATINGWELL MAGAZINE MEDIA KIT
Research: Highlights
Our subscriber study conducted by Beta Research revealed the following:
Loyal & Engaged
- 31.6% do not read any other major food or health magazines
- EATINGWELL subscribers spend an average of 1.3 hours reading each issue
Green & Lean
- 99.3% try to eat healthy and pay attention to nutrition
- 90.9% bought natural or organic products in the last 30 days
- 84.9% are willing to pay more for a product that is environmentally safe
- 65.5% buy vehicles that reflect a commitment to supporting the environment
- 53.1% look for beauty products labled natural or organic
- 44.7% are willing to pay a premium for products that promote fair trade
Consumers Beyond Food
In the last 30 days:
- 57.9% bought vitamins or supplements
- 49.6% bought pet food
- 33% used a prescription for high cholesterol
- 66.2 drank wine
In the last 12 months:
- 54.9% bought a small kitchen appliance
- 26.2% bought a large kitchen appliance
- 30.6% bought tableware or cookware
- 66.7% bought cookware/kitchen accessories
- 17% renovated or upgraded their kitchen
Source: 2007 Subscriber Study – Beta Research